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Vertically integrated beauty company behind 10 indie brands.
June 15, 2017
By: Christine Esposito
Editor-in-Chief
The Estée Lauder Companies Inc. has invested in DECIEM, a fast-growing, vertically integrated multi-brand firm that calls itself “The Abnormal Beauty Company.” Terms of the investment were not disclosed. DECIEM was founded in 2013 in Toronto, Ontario by Brandon Truaxe, who leads the company alongside co-CEO Nicola Kilner. The firm's innovative multi-brand strategy is propelled by a vertically integrated structure—with its own laboratory, manufacturing, e-commerce sites, reta...
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